Prego Farm was recognized by the editors of event industry leading trade media platform BizBash, as a ‘Steal Worthy Event Idea’, and the ‘Best of the Best’! —BizBash Podcast posted on September 28, 2016.
Shaw & Co. Productions was asked to bring a farm to the concrete jungle by transforming Chelsea Plaza into an agricultural experience within a larger than life mason-style jar.
To announce the launch of Prego Farmers‘ Market, the newest sauce line in the Campbell's Soup collection, for one day only, we brought the Prego Farm Jar to NYC representing the fresh ingredients in Prego Farmers Market tomato sauce.
Once inside the Prego Farm Jar, visitors were guided on a journey through the farm experience, greeted by hanging planters and walls covered head to toe in farm ingredients. They had the opportunity to pick fresh herbs and vine-ripe tomatoes at their peak, take a break on a haystack or a rocking chair, play games, and snap a tractor-clad selfie and other photo opportunities. Scents of fresh herbs permeated the air and sounds of crickets and birds were heard in the background over the city street noise.
We ended the day with an elegant, 5-course dining experience for VIP national influencers.
The Prego Farm Jar was designed, built and installed by RND Studios, Brooklyn, NYC.