The activation of a construction site in NYC to raise public awareness of art and design.
In celebration of NYCxDESIGN, this cultural event brought design and creativity to the public in an engaging, experiential and informative way including the NYC DESIGN TALKS inaugural series held at The Cooper Union.
This grassroots event, with no official promotional campaign, yielded:
15,000+ attendees, each staying for a minimum of 20 minutes and many participating for as long as 4 hours
2 Million+ social media impressions, that we were able to identify ... there are countless more made by the general public
3 days of joyous activity, interaction, entertainment, laughter, curiosity, inspiring and eye-opening information
Inspired by this success in 2015, DESIGN PAVILIONnyc launched in May 2016.